Have fun out there.

The note from the agency explains the genius of this viral ad.
"Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy."

A lesson in branded ecommerce

This site from Australia's Crumpler bag brand demonstrates how creativity can directly aid sales. The design is based on a photo of a Japanese vending machine and features slightly insane product demo videos - see the film for the Mahoubar rucksack to see what I mean.

The State of Art Direction

An interesting piece following on from last month's article in CR

Follow your instinct

Brilliant interactive campaign from Samsung in Canada. Literally, follow your instinct...

iPint

Just about the cleverest, yet simplest way to use technology for marketing I've seen yet.

The New Football Pools

Nice stuff. Was made aware of the new Football Pools by a passing cab, clearly showing the URL (literally driving traffic online). Got to the site and found a nice mix of user-centric design, marketing messaging and UGC functionality. And they've managed to make it look good too.

Snickers game

Feel free to embed in your own blog, profile etc.

Hmmm...

You have to watch it to not believe it.

NikeLab

So here it is, Nike's release for the Olympics. '28 sports, 40 game-changing technologies.' Couldn't get it to work on my lame machine.

Pencil Rebel

Beautifully art directed site where you solve increasingly more complex puzzles. Not sure why, or for what.

www.pencilrebel.com

Clucking: Climbing and...

Is that Paul Kaye under the thick German accent? A wonderfully simple and very rude idea.

Powerful stuff

A life in Post-It notes

Quite touching, really...

Honesty from a presidential hopeful?

Hopewood Charms Press At Yacht Event With Views On Taxes - video powered by Metacafe

The Heinz 'Gay Kiss'

Hard to believe this ad has been pulled, simply because of a quick kiss between two men.

Illumination from the past

Hard to believe this is a blast from the past...Ikea, 2003.

Lovely, but unconvincing

Very nice idea, very nicely made. But will it make you stop at pint number 8?

Small but perfectly formed

Nice online campaign that neatly turns around perceptions of the Smart car's, erm, shortcomings.

Mobile marketing

Useful 10 minute read on Wikipedia on understanding what is and isn't viable when advertising via mobiles. Phones, not vans, that is.

Minimalism

Cute, very cute.

Not made for TV

Made for online.

Watch the online film, then visit the site. Then weep at the budgets.

The site: www.kitkat.fr/

Lovely banners

Unfortunately they're for uber-corporation Microsoft. By McCanns. But they were put together by Firstborn, so that's alright.

Guidelines for online success

At just 337 pages long this is instant online knowledge in an (online) book. I'm so convinced that hardly anyone in the agency will read it that I've just put it in writing for the whole world to see. Shame. Maybe if I changed the title above to FREE BOOK!, more people would click on the link...

In-banner game

For the new Will Smith film, Hancock. Cute, very playable and technically solid. First time I've seen a leaderboard in a banner, too.

Drink Cycle

Very simple, very clever.