Have fun out there.

The note from the agency explains the genius of this viral ad.
"Last week saw some of the worst storms in recorded history to hit New Zealand and what defined this in the hearts and minds of New Zealanders was viral footage and News coverage of a falling tree almost hitting a car in Nelson, South Island. 99 Auckland thought about the Jeep brand proposition of 'Have fun out there' and what would happen if a Jeep was there? The original footage was sourced, and we recreated the scene of a Jeep owner doing just that, 'Having fun out there.' The viral was sent out a day after the news coverage aired, to maintain relevancy."

A lesson in branded ecommerce

This site from Australia's Crumpler bag brand demonstrates how creativity can directly aid sales. The design is based on a photo of a Japanese vending machine and features slightly insane product demo videos - see the film for the Mahoubar rucksack to see what I mean.

The State of Art Direction

An interesting piece following on from last month's article in CR

Follow your instinct

Brilliant interactive campaign from Samsung in Canada. Literally, follow your instinct...

iPint

Just about the cleverest, yet simplest way to use technology for marketing I've seen yet.

The New Football Pools

Nice stuff. Was made aware of the new Football Pools by a passing cab, clearly showing the URL (literally driving traffic online). Got to the site and found a nice mix of user-centric design, marketing messaging and UGC functionality. And they've managed to make it look good too.