Monday 30 June 2008
In-banner game
For the new Will Smith film, Hancock. Cute, very playable and technically solid. First time I've seen a leaderboard in a banner, too.
Thursday 26 June 2008
The cleverest advertising yet.
As an expression of things to do to make yourself feel great, I think racing Cadbury's airport trucks pummel the gorilla.
It's been a long time coming but the aglassandahalffullproductions.com site is now up and looking and feeling virtual world wonderful.
Yes, it's self-reverential. Yes, advertising has shown it's inner workings before. But I don't think a campaign has ever been done this well. And for anybody who still doesn't get it, it's really quite simple. It's about how good you can feel eating chocolate.
It's been a long time coming but the aglassandahalffullproductions.com site is now up and looking and feeling virtual world wonderful.
Yes, it's self-reverential. Yes, advertising has shown it's inner workings before. But I don't think a campaign has ever been done this well. And for anybody who still doesn't get it, it's really quite simple. It's about how good you can feel eating chocolate.
Kind of interesting
An interactive movie. Because it's from the States I suspect a UK audience might not get the most out of it - there's a phone number to call which I guess is pretty important to the storyline. I didn't have time to explore the idea properly. Let me know if you do.
iTunes breaks out
No longer just a piece of software, this cultural phenomena is the latest brand to develop it's own festival. Some interesting acts...
Monday 16 June 2008
Classic Levi's ad
I've just been reminded of this ad. Always loved the music, which pre-Google took a little while to track down. It's by Biosphere.
Doyouthinkhesawus
Is it the music, the way he looks at you or just the sheer cheekiness of this little dinosaur that makes you smile?
Friday 13 June 2008
It's never to early to think about the agency Christmas card
By pure coincidence this Christmas card is from the same agency as our new MD.
Wednesday 11 June 2008
I've had Kate and Sophia
Now it's Amy, Andre, Cara, Dave, Lewis and Roxanne's turns.
Bebo are following Kate Modern and Sophia's Diary with a new online only series, this time a reality travel show called The Gap Year.
C&P'd from Bebo: "Gap Year HQ have sent six travellers around the world on a six-month trip of a lifetime. We’ll be bringing you a brand new video every single day of the week, giving you the latest exciting and memorable footage from every corner of the world. As well as this, the travellers will be sharing their own photos, blogs and videos on their individual profile pages..."
It's a brilliant idea and is deservedly acquiring many sponsors, from Doritos and Sony PSP to Trident Gum and The RAF's recruitment program - bang on for the yoof target audience. Less bang on from a, ahem, slightly older advertising bloke's point of view is the lucky people they've chosen to send around the world with a camera. I have to agree with Jason Kemp in NMA that auditioning clean-cut middle class kids has made the content frankly boring.
Endemol and Bebo have missed a trick. It may be less aspirational to the pony riding gals of England's middle shires but how much more interesting would it have been to take a poor kid who's never been further than the boundaries of his sink estate and send him around the world with a small camera crew? I'm thinking the sponsors' ROI would have been a lot greater if the original idea had been based less on the aspirational and more on the inspirational.
Bebo are following Kate Modern and Sophia's Diary with a new online only series, this time a reality travel show called The Gap Year.
C&P'd from Bebo: "Gap Year HQ have sent six travellers around the world on a six-month trip of a lifetime. We’ll be bringing you a brand new video every single day of the week, giving you the latest exciting and memorable footage from every corner of the world. As well as this, the travellers will be sharing their own photos, blogs and videos on their individual profile pages..."
It's a brilliant idea and is deservedly acquiring many sponsors, from Doritos and Sony PSP to Trident Gum and The RAF's recruitment program - bang on for the yoof target audience. Less bang on from a, ahem, slightly older advertising bloke's point of view is the lucky people they've chosen to send around the world with a camera. I have to agree with Jason Kemp in NMA that auditioning clean-cut middle class kids has made the content frankly boring.
Endemol and Bebo have missed a trick. It may be less aspirational to the pony riding gals of England's middle shires but how much more interesting would it have been to take a poor kid who's never been further than the boundaries of his sink estate and send him around the world with a small camera crew? I'm thinking the sponsors' ROI would have been a lot greater if the original idea had been based less on the aspirational and more on the inspirational.
Live Mac Monkey cam
I don't know how long they'll keep this up for, but when I visited on 11/06/08 there was a chap dressed in a monkey costume on the end of the camera who does tricks at your request.
I did have the app embedded but it slowed the blog down too much. Instead, here's the link:
I did have the app embedded but it slowed the blog down too much. Instead, here's the link:
Strangely watchable...
Billed by Monkey Magazine as 'The best TV advert ever' this is actually a viral for Samsung's Beautiful Performance campaign.
I'm not convinced by the lingerie though. Maybe I should watch it a few more times.
I'm not convinced by the lingerie though. Maybe I should watch it a few more times.
Viral or public information service?
Films about cooking popcorn with mobile phones are doing the rounds at the moment. Interestingly, the person who sent them to me thought they were virals on behalf of a brand.
Monday 9 June 2008
Genius agency site
I wonder how many clients will travel down the wrong path...
Red Brick Road Agency
Red Brick Road Agency
So many ad agencies insist on shoe-horning an idea into their site which often becomes just tiresome eye candy. RBR, on the other hand, would prefer to make a point and just let their work do the talking.
Friday 6 June 2008
The most beautiful experience
Truly outstanding piece of craftsmanship, right up there with Get The Glass. We've seen a lot of pop-up book effect sites this year, but this one has a valid reason for using the technique.
When you've opened a pop up, click and hover your mouse over it...
WITOI.
When you've opened a pop up, click and hover your mouse over it...
WITOI.
The internet event of the summer?
A realtime balloon race across the internet. Very simple, very awesome. Very Poke really.
Orange will be flying their balloons across websites and blogs (including this one) in a few weeks' time. The idea is you pick a balloon and see how far you can fly it across the internet. Epic levels of engagement and absolute branding gold. Probably pick up a few Golds too, while it's at it.
Orange will be flying their balloons across websites and blogs (including this one) in a few weeks' time. The idea is you pick a balloon and see how far you can fly it across the internet. Epic levels of engagement and absolute branding gold. Probably pick up a few Golds too, while it's at it.
Thursday 5 June 2008
How to do digital
As a digital creative in an integrated agency I often find myself having to 'open the door' to my offline colleagues. Now I can simply point them to this excellent advice by fellow Digital CD, James Coooper at Dare, on Simon Veksner's even more excellent Scamp advertising blog .
Pervarotti
Just plain wrong.
In the words of the agency that created it:
Hopefully some of the more cultured amongst you might be interested in Wired Creative Video's latest web creation to promote the work of The 'Gran Teatro Pervarotti: the home of obscene puppet opera'.
The work is multi textured: Arias from the masterworks "Frigolletto" and "Don Gayovanni" manage to reach beyond traditional boundaries and are deeply offensive to almost all sections of society on many different levels.
Marvel at it here:
http://www.wiredvideo.net/pervarotti/
In the words of the agency that created it:
Hopefully some of the more cultured amongst you might be interested in Wired Creative Video's latest web creation to promote the work of The 'Gran Teatro Pervarotti: the home of obscene puppet opera'.
The work is multi textured: Arias from the masterworks "Frigolletto" and "Don Gayovanni" manage to reach beyond traditional boundaries and are deeply offensive to almost all sections of society on many different levels.
Marvel at it here:
http://www.wiredvideo.net/pervarotti/
Wednesday 4 June 2008
The American Scene
Artists, not advertisers this time.
The British Museum's The American Scene, prints from Hopper to Pollock is running until September and it's well worth the visit. You can just about do it in a long lunch hour, or better still on selected Friday evenings you can see the exhibition accompanied by a live jazz band.
The British Museum's The American Scene, prints from Hopper to Pollock is running until September and it's well worth the visit. You can just about do it in a long lunch hour, or better still on selected Friday evenings you can see the exhibition accompanied by a live jazz band.
Beautiful thought, beautifully made
What if we could live the best moments again? Publicis Paris' new spot for Orange.
Film for RNID
I'm not sure that all the people in the agency have seen this film I made recently, but if you haven't and you haven't donated, please do.
Hope for everyone that believes in the value of creating a brand, no matter how small the business
Just discovered a sweet little shop in Covent Garden called Hope and Greenwood. Everything about this cute sweetie shop that's designed to look and feel like a post war confectioners is beautifully observed. They don't really need a website but it gives you a taste of the place.
Freddie says...
This isn't really a blog. It's just a neat way of collecting those interesting things I find or I'm sent on a daily basis. Feel free to share them with others or even share your thoughts with a comment. Please don't be offended if I don't reply...I'm actually a bit busy.
http://en.wikipedia.org/wiki/Freddie_Starr
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