Couldn't let it go by unmentioned as apparently people and the press are talking about this in droves. Creative Review thought the theme was hackneyed and the first ad person who mentioned it to me called it self-indulgent. Neither view is wrong IMHO, but neither view matters either. For its huge production budget and media spend Hovis has hit paydirt - fame. And TV ads are about making your brand not just recognised, but famous.
If you're a practitioner of advertising, 'watch' the ad again - only with your eyes closed - and listen to the soundtrack - genius.
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Not really a blog. More of a collection of nice ideas.
Getting your attention
I used to annoy everyone with dozens of emails with links to things that made me smile or think. Now, I simply send out a reminder every so often to check out the good stuff on The Attention Spam.
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