The internet event of the summer?

A realtime balloon race across the internet. Very simple, very awesome. Very Poke really.



Orange will be flying their balloons across websites and blogs (including this one) in a few weeks' time. The idea is you pick a balloon and see how far you can fly it across the internet. Epic levels of engagement and absolute branding gold. Probably pick up a few Golds too, while it's at it.