Thursday 26 June 2008

The cleverest advertising yet.

As an expression of things to do to make yourself feel great, I think racing Cadbury's airport trucks pummel the gorilla.

It's been a long time coming but the aglassandahalffullproductions.com site is now up and looking and feeling virtual world wonderful.

Yes, it's self-reverential. Yes, advertising has shown it's inner workings before. But I don't think a campaign has ever been done this well. And for anybody who still doesn't get it, it's really quite simple. It's about how good you can feel eating chocolate.



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