Bebo are following Kate Modern and Sophia's Diary with a new online only series, this time a reality travel show called The Gap Year.
C&P'd from Bebo: "Gap Year HQ have sent six travellers around the world on a six-month trip of a lifetime. We’ll be bringing you a brand new video every single day of the week, giving you the latest exciting and memorable footage from every corner of the world. As well as this, the travellers will be sharing their own photos, blogs and videos on their individual profile pages..."
It's a brilliant idea and is deservedly acquiring many sponsors, from Doritos and Sony PSP to Trident Gum and The RAF's recruitment program - bang on for the yoof target audience. Less bang on from a, ahem, slightly older advertising bloke's point of view is the lucky people they've chosen to send around the world with a camera. I have to agree with Jason Kemp in NMA that auditioning clean-cut middle class kids has made the content frankly boring.
Endemol and Bebo have missed a trick. It may be less aspirational to the pony riding gals of England's middle shires but how much more interesting would it have been to take a poor kid who's never been further than the boundaries of his sink estate and send him around the world with a small camera crew? I'm thinking the sponsors' ROI would have been a lot greater if the original idea had been based less on the aspirational and more on the inspirational.
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